CHINESE CULTURAL PRODUCTS’ COMPETITION WITH
AMERICAN AND INDIAN CULTURAL PRODUCTS IN PAKISTAN
Talib Hussain  and Benqian Li 
ABSTRACT
This study compared the perceptions of Pakistani consumers about Chinese cultural products with American and Indian culture products.  A survey was conducted to collect the data from 622 respondents located in seven big cities of Pakistan. The comparative analysis of the perceptions for Chinese, Indian, and American cultural products revealed interesting results. On one hand, China competes with America and India for properly supplying cultural products following local laws. Besides this, China smartly propagates cultural products, keeping the quality at low cost with complete understanding of local culture and history of Pakistan. China, on the other hand, is unable to compete with America and India in food style, cloth style, and cultural references in wedding ceremonies and social festivals. This incompetence of Chinese economic products is found to be because of the ideological differences between American, Indian, and Chinese culture with Pakistani society, and China’s low language awareness. 
KEY WORDS:  Cultural Propagation, Pakistani consumers, ideological differences, cultural products